Where technology meets psychology.

Hey I'm Alex

My journey started helping big brands tell better stories. Along the way, I became fascinated by a different kind of narrative: the one about how technology and our own psychology are constantly interacting, shaping how we live, work, and feel.

I got really curious about how we can consciously use insights from both tech advancements and psychological understanding to actually design better, more intentional lives. Less hype, more practical application.

That's what Building Better is all about.

Here, I spend my time exploring this intersection, looking for things like:

• Emerging tech and tools that genuinely support well-being.

• Practical psychological principles, explained clearly.

• Interesting trends and opportunities bubbling up where innovation meets self-development.

My aim is to share a weekly dose of clear insights to help us navigate and improve our modern lives.